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Electricity Retailers

[ Last Updated 22 June 2007 ]

An electricity retailer is a company which buys electricity at wholesale prices from a power generation company and then sells this electricity to consumers, such as individual households and businesses.

The amount a retailer charges to the end user includes the cost of the electricity supplied to the consumer, as well as charges for transmission and line charges.

The main electricity retailers in New Zealand are :

Consumers are able to choose which retailer they wish to buy their electricity from. The Consumers' Institute of New Zealand operate PowerSwitch which can assist consumers in making this decision.

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